Not theatrics, meaningful content to drive fortunes of film industry

According to the latest Ficci-EY media and entertainment report, footfalls in theatres (single screens and multiplexes) have fallen by 9% to 900 million in 2023 from 994 million in 2022. But, gross box-office collections (before tax) of single screens and multiplexes expanded 15.3% and 13.7%, respectively.
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