Video on demand category generated $1.04 billion in revenues during H1 2024

The premium video-on-demand market in India saw a significant rise in the first half of 2024, generating $1.04 billion in revenues. Local content, especially live sports and dramas, drove engagement. Jio Cinema, Netflix, and Disney+ Hotstar led the revenue charts, with cricket events like IPL and ICC World Cup boosting viewership.
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