Banijay Asia, Sajid Nadiadwala to invest Rs 100 crore in films, shows

Banijay Asia and Nadiadwala Grandson Entertainment have joined forces to produce films and shows for OTT, TV, and theatres. They plan to invest over Rs 100 crore in diverse content, including original IPs and international adaptations tailored for Indian audiences. The collaboration blends NGE's theatrical expertise with Banijay's TV and streaming know-how.
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