IPL 2024 smashes viewership records: 45 crore viewers tune in on Star Sports for 26 matches so far

​​According to BARC data, Disney Star has amassed a cumulative reach of 44.8 crore viewers over the first 22 days, comprising 26 matches of TATA IPL 2024. This surge in viewership translates to a staggering total watch-time of 18,800 crore minutes.
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