OTTs may spend less on entertainment shows amid focus on margins

Over-the-top (OTT) platforms are expected to ease spending on entertainment content due to M&A activity in the media sector, impacting commissioning of fresh content. Experts predict that OTT content spending will continue to be driven by streaming giants Netflix and Amazon Prime Video as Indian media companies recalibrate their content strategy or slow down on greenlighting new shows due to M&A activities.
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