Music labels like Saregama, the biggest content supplier for audio OTTs, are helping these platforms pivot to a subscription after relying on the ad-supported model for years. As per a FICCI EY report, the OTT audio segment will grow from 7-8 million music streaming subscribers to 15 million by 2026 if prices remain unchanged and the industry aligns on incentivising users to pay. Read The Rest at :
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