India's robust digital infrastructure helped 'Nothing' brand make inroads, says cofounder Akis Evangelidis

Nothing, an emerging technology brand, has exceeded its growth expectations, driven by India's tech-savvy consumers, according to cofounder Akis Evangelidis. Despite launching its first product during the pandemic, the brand has made significant strides in India, leveraging the country's robust digital infrastructure. Evangelidis emphasized India's technological proficiency and the ease with which brands can gain traction in the consumer tech space.
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