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BIZ BUZZ: Oh joy! Jollibee is fave brand in Southeast Asia

By Inquirer - 4 weeks ago
The iconic Chickenjoy is taking the world by storm, besting global giants in the hearts—and bellies—of consumers. Thus, it should come as no surprise that homegrown fast-food chain Jollibee has emerged as Southeast Asia’s No. 1 brand, based on marketing analytics firm Campaign Asia’s latest study. The company led by tycoon Tony Tan Caktiong had

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