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Unilever CEO pursuing strategic shift with Peltz's backing

By Economic Times - 9 months ago
Hein Schumacher expressed that billionaire activist and board member Nelson Peltz is strongly supportive of a recently formulated strategy aimed at revitalizing the company. This endorsement comes in the face of lingering skepticism from some other investors due to years of industry underperformance. Schumacher, in an interview with Reuters, outlined his vision for Unilever, the multinational company known for brands like Dove soap, Hellmann's condiments, and Ben & Jerry's ice cream, emphasizing the implementation of a "systematic" marketing strategy for its leading brands.

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