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Publicis Groupe India's research report shines a spotlight on India's Gen Z

By Economic Times - 2 months ago
Publicis Groupe India has unveiled a study focusing on Gen Z's preferences in media, finance, fashion, health, food, and beverages. The research has highlighted their values as experience seekers, purpose-driven explorers, and health-conscious individuals, emphasising authenticity, quick financial returns, sustainability and holistic well-being.

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