Despite the Indian Premier League and the ICC Men's Cricket World Cup in 2023, four private direct-to-home (DTH) operators in India lost 3.28 million active subscribers in the fiscal year ending March 2024. Free streaming of the events by JioCinema and Disney+ Hotstar, along with price hikes by broadcasters, led to the decline. Competition from OTT platforms and Prasar Bharati-owned DD Free Dish also contributed to the drop in subscribers.
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