Media giant Viacom18, backed by Reliance Industries Ltd., is set to become a powerhouse in India's media and entertainment industry. With a focus on streaming and digital offerings, Viacom18 aims to compete with tech giants like YouTube and Meta Platforms Inc. The company's strategy includes offering ad-supported programming and integrating e-commerce into its platform. Led by media veteran Uday Shankar, Viacom18 is betting big on mobile streaming and digital advertising to drive growth in India's rapidly evolving media landscape.
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