Section

Zee targets IPL advertisers with cheaper prime-time packages

By Economic Times - 9 months ago
The rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief growth officer, ad sales. In comparison, rival Disney Star's IPL packages are priced between ₹83 crore and ₹167 crore. Disney Star is also looking to broaden its IPL advertiser base by offering customised packages.

Disclaimer : Mymoneytimes implements extreme caution and care in collecting data before publication. Mymoneytimes does not liable for the adequacy, accuracy or completeness of any given information. Hence we are not liable for any kind of direct or indirect loss caused by the use of such information.