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Frequency Imbalance Plagues Political Advertisers Across Both CTV & Linear TV, MiQ Analysis Finds

By Financial Post - 5 months ago
New data reveals CTV suffers the same frequency skew as linear, with 20% of households reviewing over 80% of ads, underscoring the need for a more strategic approach NEW YORK — As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance […]

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